• Our principals have been making history in RETAIL for the past 25 years.
  • OPERATIONAL objectives achieved through DESIGN vision.
  • There is no better time than now to be in RETAIL.

Our principals have been making history in retail for the past 25 years, growing startups into businesses that span the globe. But the truth is that we’re just getting started. We created BIG Retail to reimagine retail for our clients around the world. We are committed to transforming your retail, digital, and social experiences into the human expression of your brand.


Technology is making life better for everyone, everywhere, but it’s made life difficult for retailers that neglect customer experience. As new technologies and global cultural forces disrupt old retail, invention overwhelms inertia. These changes create opportunities, and open up new real estate, for businesses with fresh, authentic experiences that engage consumers’ senses. In this market, success and failure are both natural and selective.


We truly believe there is no better time than now to be in retail. Our mission is to develop physical and retail experiences that delight customers and partners alike. We are a team of forward-thinking designers, strategists, and business operators focused on delivering exactly the kind of innovation that will help your brand thrive in this new golden age of retail.



Brand and Business Strategy

Retail and Ecommerce Operations

Retail and Digital Design

Construction to Opening

Whether you’re building up from the foundation, evolving in a new direction, or translating your existing digital strategy into
a new retail environment, we’ll give your brand the thoughtful analysis, planning,
and creativity required to support the results you want.


Our tools include powerful consumer insights, analytics, and data to identify opportunities, develop plans, and execute operations. We’ll work with you to craft inspiring, differentiated competitive strategies customized for your unique business needs.


- Brand strategy, positioning, and metrics

- Consumer Insights, purchase journey

analysis, and segmentation

- Pricing analytics and pricing strategy

- Real estate site analytics, site selection,

and site acquisition

In today’s dynamic marketplace, operational excellence and brand stewardship at every level have never been more important. Operational training of frontline retail employees, call center representatives, and procurement personnel are essential for a cohesive brand experience. We’ll pair our deep knowledge of retail and ecommerce operations with a thoughtful understanding of your consumer, brand, and business to make sure what we design is scalable for long-term value.


- Finance and business planning

- Retail and ecommerce operations

- Integrated marketing

- Supply chain integration

- Human Resources training

- IT and POS integration

- Merchandising planning

- Menu development

- In-store communications

Once we have the right parameters in place, we unleash innovation to illuminate possibility. We provide all aspects of design development, including retail, brand, product, packaging, and digital. We manage creative projects all the way through to construction or commercialization, ensuring that your vision is executed flawlessly for a beautifully integrated brand experience.


- Retail environment design

- Graphic design

- Brand identity

- Design development

- Visual merchandising

- Point of purchase and point of sale

- Web & ecommerce development

and integration

It wouldn’t be an end-to-end solution without the ability to manage projects to store opening or site launch. Our trusted construction partners, expeditors, and program managers ensure things go smoothly during the last critical step in the development process: commercialization of your BIG idea.


- Construction documentation

- Construction administration

- Construction management

- Permits

Inside View

In addition to leading brand development for our clients, we are also entrepreneurs and owners of our own brands. In fact, we are interested in investing behind our projects and supporting the financing of great brands where there is opportunity and alignment.

Slava Simontov

Principal, Design

Dave Barrows

Principal, Operations, Finance, Real Estate

George Murphy

Principal, Strategy, Insights, Analytics

“TeaVert uses only exquisite whole-leaf teas from a single origin, indulging the most discerning palate, and our unique design allows the subtle flavours of these fine teas to infuse into the water for a memorable experience.” - Four Seasons Press Room


In addition to BIG Retail, Slava founded TeaVert and designed its award-winning packaging. Slava has held design leadership roles at Starbucks, Limited Brands, NBBJ, Callison, and MG2 Architects.

“Some say retail is doomed, but there’s never been a more exciting time to be innovating and evolving at retail. The brands who can seize today’s opportunities -- who are able to think about their retail experiences as an evolution of their digital experiences, not the other way around -- will win.”


Dave started and managed some of the world’s top consumer brands, including Apple, Nestle, PepsiCo/Taco Bell, and Mattel. He brings broad and varied experience within the food service, retail, and technology industries.

“Creating highly contextual, immersive experiences, whether they be physical or digital environments, seems to be a good way to build [high-value] consumer relationships. This is not new news. I think most brands have realized that it is time to look beyond advertising, not away, to build enduring brands with strong consumer relationships.” - PSFK


In addition to BIG Retail, George is founder and principal of MODO group, LTD and founder of GCH, Inc. (Willie’s Reserve) and GRC, Inc. George has also held executive roles leading brand development at The Coca-Cola Company and Starbucks.


Ready to reimagine retail? Let’s talk. Drop us a line at

[email protected]

While we are new, our projects are already BIG. We are looking for passionate, intelligent, articulate, respectful humans to join our team. Get in touch at

[email protected]

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