We have been innovating and investing in food service, beverage and retail for years, having the good fortune of helping to grow startups into businesses that now span the globe and also reposition mature brands. But the truth is that we’re just getting started. We created BIG Retail & BIG Menu Development to reimagine profitable food service and retail experiences for our clients and our investment partners. We are committed to transforming your digital, off premise integration, and social experiences to meet this unique and difficult time for our industry.


We are all witnesses to today’s massive shift in food service off premise and we are aware of the critical needs and opportunities it presents. Ecommerce makes life better for consumers everywhere, but more difficult for brands that neglect the customer experience. Invention overwhelms inertia as new technologies and customer consumption habits disrupt food service and old retail. Change creates opportunities, opening doors for businesses with fresh, authentic experiences and technology that engage consumers’ senses.


Understanding your "Piece of the Off Premise Pie" has never been so important...Dine in, To Go, 3rd Party Delivery, Catering. We are a team of forward-thinking strategists, business operators and passionate culinary experts focused on delivering exactly the kind of innovation that will help you invest successfully in this new golden age of food service and retail.


Brand Strategy Development

Whether you are starting at the foundation, evolving in a new direction, or translating your digital & off premise business into a physical experience, it all starts with the business plan, understanding your customer, financial assumptions and technology / operational requirements designed to meet your investment demands. Our team has decades of experience developing retail business plans so your concept can thrive.


- Business planning

- Brand Strategy, Insights

- Consumer Research

- Finance and business modeling

- Program Management

- Organizational Structure, HR & Training


Brand strategy is how you compete and our brand tools are designed to help you develop inspiring, differentiated competitive strategies customized for your unique business needs.


- Consumer Insights, purchase journey
   analysis, and segmentation

- Pricing analytics and pricing strategy

Store Development & Workout

We provide all aspects of Store Development from developing growth strategies to providing all the latest analytics and tools. With our partner eSite analytics we support your growth plan and provide the most sophisticated science and data to your store development decisions.


Once the plan is established, we provide the “art” of store development through our detailed site selection strategy attributes and broker management communication plan.


Our design ecosystem includes experts in a broad array of disciplines including retail, kitchen design, brand, product, packaging, and digital.


- Lease Workout Support and Strategy

- Right Sizing Strategies

- Analytics, Modeling, Data, Mapping

- Growth Strategies

- Demand Forecasting, Market Optimization
   and Right Sizing Strategies

- Site Selection Strategy

- Broker Management Support

Menu Development & Off Premise

We are committed to the restaurant industry and know your business. Our nationally recognized culinary services partner, Kelly Mullarney and his team will work directly on your business and bring his creative skills to your brand and support you in Understanding your “Piece of the Off Premise Pie".


Operationally, we partner with our clients, constantly striving to identify the opportunities and financial challenges unique to your brand using our expertise and experiences to provide effective and forward-thinking solutions. We work with all restaurant segments, breweries, and franchisors from startup brands to mature brands across the country – geography is no concern. One location restaurant or a national concept doing business in multiple states.


- Brand Development & Implementation

- Menu Development

- Off Premise integration

- Off Premise Sales Building

- Operations integration and support

- Franchise Development Support

Client work

At BIG Retail and menu development we partner with a variety of dynamic food service brands who needed to define and execute winning brand strategies.

BIG Retail Developed White Board Concept Through Opening

Nutella cafe New York

Nutella cafe Chicago

BIG Retails Team of Real Estate, Menu Development, Store Operations, Finance, IT, & HR experts brought the Nutella Café Vision to Reality

A sample of other food service companies we’ve worked with:

A sample of other retail companies we’ve worked with:

Inside View

In addition to leading brand development for our clients, we are also entrepreneurs and owners of our own brands. In fact, we invest behind our projects and support the financing of great brands where there is opportunity and alignment.

Dave Barrows Principal

Dave started and managed some of the world’s top consumer brands, including Apple, Nestle, PepsiCo/Taco Bell, and Mattel. He brings broad and varied experience within the food service, retail, and technology industries.

Scott Bedbury Brand Advisor

Bedbury was the senior marketing executive who was instrumental in building both the Starbucks and Nike brands from modest beginnings to the global powerhouses they are today.  He has provided early stage brand development support to some of the best known brands in the world in technology, retail and food service. In addition to Scott’s advisory consulting, he is a speaker and best-selling author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century.

Kelly Mullarney Culinary Partner

Chef Kelly is a graduate of the prestigious Culinary Institute of America in NY, and as a young Chef, diligently worked throughout the industry and elevated his education and global understanding through travel.  Eventually landing in LA, he worked and became partner with University Restaurant Group (King’s Seafood Company today), where Kelly, with his innovative thinking, helped the company develop and open several high profile restaurants, including Water Grill in downtown LA, and earn the honor of "Restaurateurs of the Year". Kelly was also founding partner of the high profile So Cal chain Bruxie and has presented at a number of industry trade shows and on TV. His creativity combined with ability to translate vision to reality for chains and franchise groups provides his clients profitable and consistent success.

James McGehee Finance, Technology and Administration Advisor

James helps food service and retail businesses prepare for investment. He served as the CFO for a variety of food service hospitality businesses helping to build key functions across strategic planning, financial controls, cash flow management, accounting processes, financial analysis,and insurance and payroll systems. His strengths lie in integrating systems, streamlining operations and eliminating wasteful overhead.

George Murphy Brand Strategy Partner

In addition to BIG Retail, George is founder and principal  of MODO group
and has also held executive roles leading brand development at
The Coca-Cola Company and Starbucks.

Kelly Mullarney - Culinary Partner


Ready to reimagine retail? Let’s talk. Drop us a line at

[email protected]

While we are new, our projects are already BIG. We are looking for passionate, intelligent, articulate, respectful humans to join our team. Get in touch at

[email protected]